65 Boulevard de la Croisette

The Madison Avenue flagship by Bernard Dubois marks a new chapter in the house’s 134-year-old history.

Bernard Dubois is widely esteemed for his pared-down and neo-modernist aesthetic. His work is celebrated by architecture critics for its dry sense of drama, particularly in regard to his scenographic approach to retail design. In establishing a new vocabulary for LANVIN architecture and interiors, Dubois has drawn inspiration from the Neoclassical and Art Deco movements—two periods that are integral to the house’s heritage. 

LANVIN OPENS A NEW BOUTIQUE IN CANNES, CELEBRATING A STORIED AFFAIR WITH THE FRENCH RIVIERA

Anticipating the onset of summer and festival season, Lanvin announces its return to Cannes after a century-long hiatus. Nestled along the iconic Boulevard de la Croisette, Lanvin Cannes joins the Monaco boutique in firmly establishing a presence along the Côte d’Azur for the oldest French couture house. Capturing the glorious scenery and artistic legacy of the cinematic capital of Europe, Cannes exudes an unmatched elegance, with La Croisette’s promenade offering a picturesque glimpse into the Mediterranean lifestyle that so profoundly inspired Jeanne Lanvin in the 1920s.

With a nod to Jeanne Lanvin’s staging of a couture presentation on board The Normandie in celebration of its first transatlantic voyage in 1935, the boutique will initially open as an ephemeral experience drawing architectural inspiration from the iconic ocean liner. Echoing the splendor of the vessel’s Grand Salon, the central area of the boutique signals the luxury of on-board shopping complete with the circular windows reminiscent of maritime travel. 

JEANNE LANVIN AND THE RIVIERA

Jeanne Lanvin’s connection with the region began with her acquisition of the Villa Mauresque and Villa Sphinx in Beaulieu-sur-Mer. Cannes, with its unique glamour, became a reference in Lanvin’s Riviera romance. In the early 1920s, she announced her arrival along the Boulevard de la Croisette opening a boutique within the Royal Hôtel. Beneath the palm-fringed promenade, Lanvin’s vision blossomed with a mix of sophistication and joie de vivre that would become synonymous with her house. 

Jeanne Lanvin’s lasting connection to the Riviera also resonates in the relationships she cultivated with the world of cinema and the performing arts. From dressing actresses on and off-screen like the icons Arletty and Yvonne Printemps, Lanvin’s influence on the cinematic universe was powerful. Her creations illuminated the silver screen with an exceptional elegance that continues to inspire generations of artists. At the heart of such collaborations was a mutual appreciation for the transformative power of fashion and performance, an ethic the house forwards today in its approach toward the entertainment industry.